What is Affiliate Marketing?In simple terms affiliate marketing boils down to this: a 3rd party site agrees to feature your ads and when a user clicks through to your site and completes a purchase, the affiliate receives a commission. If no sale takes place, no commission is paid.
What are the benefits of Affiliate Marekting?The benefit of this system of marketing is that it allows you to employ an unpaid 'sales force' that is only paid when they succeed. Not only this, what makes it even more attractive is that by always paying a defined commission, you can strictly control the cost per acquisition. How can Affiliate Marketing help me?Affiliate marketing is the art of online relationships - getting website and ppc specialists to partner with the merchant so that both can benefit. Our affiliate partners are experts in their online marketing disciplines – from email to SEO, they’ve got the skills. By partnering with these sites, you are increasing your exposure and casting your net that much further into your potential customer pool. Why should I use Equator to manage my affiliate programme?The advantage of using Equator to manage your affiliate programme lies in our expertise and neutrality. We have been managing affiliate programmes successfully for over 5 years now. Based on our extensive experience, we advise you on what commission you ought to pay (with a competitor analysis), how affiliates can work within your PPC campaign to optimise both channels, what types of affiliates you should be working with, and which network can deliver the most sales and provide the most appropriate affiliates for you to partner with to satisfy your targets. From a relationship building side, we will also actively recruit your affiliates, recommend tailored incentive plans, write your affiliate marketing copy and correspondence, keep affiliates updated on the latest offers, represent and promote you at affiliate events, and design all the creative your affiliates will need. To demonstrate how well your affiliate channel works for you we will also provide you with regular and insightful reports. Contact Equator today to find out more about Affiliate Marketing and what Affiliate Marketing can do for your business. Our Contact details are here. |
